Coffee Industry
Propensity to consume food & beverage
□As an income level is being inclined, consumption for food expends as well.
□ Engel’s coefficient is diminishing with income upsurge but, absolute quantity of food expenditure is also growing steadily.
□ Trend of pursing high quality food, brand and costless goods from the big cities
□ Brand recognition spreads over
Ⅰ. Introduction
1. Growth of Coffee market
1) The scale of brewed coffee market
The scale of domestic coffee market is 2.3 trillion won and coffee shops account for 1 trillion won. Korea is in the top of 10th of nation in terms of coffee consumption. This is a result of 10% plus high growth rate since 2000. Brewed coffee market is growing up according to spread of famous coffee shop, sma
Consumption for pleasure: Karaoke
- One way to enjoy 세경’s one day vacation at the karaoke suggested by 정음
People consume for different type of reasons to fulfill different type of needs. There are functional needs, symbolic needs, and hedonic needs. In this scene, 세경 and 정음 consume karaoke for hedonic needs or for pleasure. Also, while people consume things, ideas, or servic
Coffee in Village’
Both are familiar with us
But lots of differences between them. What is it?
Domestic Coffee Market
Dong Suh food company has launched
'Maxwell House’.
This had dominated the domestic market.
(1970~1989)
The ground coffee market was formed
since the 1988 Seoul Olympic Games.
Domestic Coffee Market
Korea’s coffee consumption - TOP 11th
coffee may affect human health.
1. High blood pressure
Caffeine can cause a dramatic increase in blood pressure.
Caffeine may block a hormone that widens the arteries.
Caffeine causes your adrenal gland to release more adrenaline, which causes your blood pressure to increase.
However, Harvard Health Publications states that moderate daily coffee consumption does not increase bl
1. Introduction
(1) Introduction to the topic
Koreans have enjoyed drinking coffee steadily. The market breadth of coffee is getting bigger and bigger, and the report of Dong suh Food researcher says the consumption of it is about 232 hundred million ninety two million cups a year.
Also the coffee house composes the largest part of the market, although it has relatively short history
coffee mix is comfortable and premixed, it is suitable for the busy moderns. Also, as the coffee mix is low price, it is popular with the students, so scale of coffee mix market in the domestic have been expanding largely. As this advantage of coffee mix, we choose coffee mix and try to enter foreign coffee market.
4) The reason of choosing market in the America
As scale of coffee consumpti
The strategies for the Customers who changed their consumption behavior
The Customers who raised their participation about coffee will spend more than ever.
What if we provide more convenience environment to customers in terms of accessibility?
When we raise an access route, is the strongest competitor “DUNKIN”? NO!
Price Taste The number of store Service Brand Val
About 100,000 people in India's milrieoneeo (assets over $ 1,000,000), live, and that number is increasing rapidly.
Outstanding college graduates flood the salary received 30,000 to 40,000 U.S. dollars. In fact, the leading university, IIM-Kolkata (IIM-C) The average salary of MBA graduates and 142 bases of blood this year, the average wage increase rate amounting to 15.2%. Bullish on the futur
00 million Indians have no mains electricity at all. While 80% of Indian villages have at least an electricity line, just 44% of rural households have access to electricity. Acity. Acity.a sample of 97,882 households in 2002, electricity was the main source of lighting for 53% of rural households compared to 36% in 1993.Some half of the electricity iecttolen, compared with 3% in China. Thecttolen